Updated: May 7, 2019
The New Facebook algorithm changed that was announced this month has been the most extreme change since the inception of the social media giant.
Facebook isn’t being coy about the change either. The changes directly effect brands, publishers, and media outlets by suppressing their posts by up to 5x making it more difficult and costly to get your ads in front of the right audience.
Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
In this article we will share what you can expect and how to improve.
Three Key Points Regarding The Changes.
#1: Less public content will be shown (videos and posts from publishers or businesses).
#2: Reach, video watch time, and referral traffic from Pages will decrease.
#3: Posts will be ranked differently, giving priority to “posts that spark conversations and meaningful interactions between people,” according to Facebook.
Here are six things you can do now to improve your chances with Facebook:
Suggestion #1: Post less frequently (I know that’s gonna be hard, but it’s necessary).
Suggestion #2: Create content that stimulates conversation–meaning comments between fans.
Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.
Suggestion #4: Don’t ask for comments in your posts. Engagement bait will be demoted in the News Feed.
Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.
Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.
This will likely require a shift in your Facebook marketing strategy. And you’ll probably have to learn some new tools to carry it out (like bots, ads, or live video).